THE WORK OF CHAD WALLER

My Professional Marketing Portfolio

What began as a sports-writing career has evolved into a passion for content creation. I have done everything from feature-style articles, to social media posts, email marketing campaigns, copy-editing, script writing, video directing and website content to grow businesses I have been employed by. I hope you take some time to see what my passion is and how it can help advance your business marketing!

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CONTENT CREATION

Pieces of My Career

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TECHNICAL WRITING

May 2019

A writing piece I did on UMKC athletes and their academic accomplishments. I interviewed subject-matter experts and researched academics and NCAA APR terminology.

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VIDEO DIRECTING

April 2019

I directed an interview-style video with UMKC Director of Athletics Dr. Brandon Martin speaking on his vision for the athletics department. It was used as a marketing tool to engage alumni and sponsors.

Watch

EVENT DIGITAL MARKETING CAMPAIGN

October 2020

I created a 2-month digital marketing campaign - which included email, web and social - for a virtual happy hour. This event was hosted for alumni of the Agriculture Future of America (AFA).

See Plan

PORTFOLIO OF WORK

This section includes select written pieces from my last 15-plus years of work experience

FEATURE-STYLE PIECE: UMKC WOMEN'S SOCCER ATHLETE SIGNS CONTRACT

This is a feature-style interview project about a student-athlete who talks about her excitement and journey to play professionally

NEWSLETTER: VIEWPOINT OF ATHLETICS DIRECTOR TO UMKC FANS

This is a newsletter I wrote, edited and distributed for current and prospective donors of the UMKC athletics program

PRODUCT MARKETING: KC ROOS ATHLETICS APP

This was part of a call-to-action campaign to have UMKC fans, donors, alumni download the app. There was a quantitative goal to have a certain number of app downloads

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SOCIAL MEDIA: MESSAGING ABOUT MERCHANDISE ON SALE

Huge Back-to-School Discounts on Merchandise -
Your Kansas City Roos are back to school and with 25% OFF of your favorite merchandise. Whether your Roo is on campus, at home, or a little of both, treat your Roo and yourself to great Kansas City Athletics Roos gear now! These curated KC packages include a shirt, hat and a Roos mask with a huge discount, 25% OFF!

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EVENT COVERAGE WRITING

UMKC Men's Basketball Event Recap, which includes statistics, quotes and editorial

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CONTACT

chadDwaller12@gmail.com

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