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Desk with Book

THE WORK OF CHAD WALLER

My Professional Marketing Portfolio

What began as a sports-writing career has evolved into a passion for content creation. I have done everything from feature-style articles, to social media posts, email marketing campaigns, copy-editing, script writing, video directing and website content to grow businesses I have been employed by. I hope you take some time to see what my passion is and how it can help advance your business marketing!

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CONTENT CREATION

Pieces of My Career

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Man at Desk

TECHNICAL WRITING

May 2019

A writing piece I did on UMKC athletes and their academic accomplishments. I interviewed subject-matter experts and researched academics and NCAA APR terminology.

Man with Book

VIDEO DIRECTING

April 2019

I directed an interview-style video with UMKC Director of Athletics Dr. Brandon Martin speaking on his vision for the athletics department. It was used as a marketing tool to engage alumni and sponsors.

Books

EVENT DIGITAL MARKETING CAMPAIGN

October 2020

I created a 2-month digital marketing campaign - which included email, web and social - for a virtual happy hour. This event was hosted for alumni of the Agriculture Future of America (AFA).

PORTFOLIO OF WORK

This section includes select written pieces from my last 15-plus years of work experience

Books
Man with Book
Piles of Books

FEATURE-STYLE PIECE: UMKC WOMEN'S SOCCER ATHLETE SIGNS CONTRACT

This is a feature-style interview project about a student-athlete who talks about her excitement and journey to play professionally

NEWSLETTER: VIEWPOINT OF ATHLETICS DIRECTOR TO UMKC FANS

This is a newsletter I wrote, edited and distributed for current and prospective donors of the UMKC athletics program

PRODUCT MARKETING: KC ROOS ATHLETICS APP

This was part of a call-to-action campaign to have UMKC fans, donors, alumni download the app. There was a quantitative goal to have a certain number of app downloads

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SOCIAL MEDIA: MESSAGING ABOUT MERCHANDISE ON SALE

Huge Back-to-School Discounts on Merchandise - 
Your Kansas City Roos are back to school and with 25% OFF of your favorite merchandise. Whether your Roo is on campus, at home, or a little of both, treat your Roo and yourself to great Kansas City Athletics Roos gear now! These curated KC packages include a shirt, hat and a Roos mask with a huge discount, 25% OFF!

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EVENT COVERAGE WRITING

UMKC Men's Basketball Event Recap, which includes statistics, quotes and editorial

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